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Market Basket Analysis for Cross-Selling

Unveiling Product Pairings and Maximizing Upsell Strategies

  • Schedule

    7 – 9 November 2023

    09.00 – 15.00 (WIB)

  • Investment

    Rp. 5.550.000

15

Hours Course

WORKSHOP STARTS IN

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Overview:

Dive into the world of Market Basket Analysis with our comprehensive 3-day workshop, specifically designed for beginners. Market Basket Analysis is a powerful tool that allows businesses to make informed product recommendations to their customers. By delving into this analysis, participants will gain insights into how to offer tailored product suggestions based on historical transaction data from previous customers.

Throughout this workshop, participants will be engaged in a rich interactive learning experience. Our dedicated team, consisting of one lead instructor and two experienced teaching assistants, will be on hand to provide guidance, answer questions, and assist with any challenges that arise. Our goal is to ensure that every participant fully grasps the concepts and can confidently apply Market Basket Analysis using R in real-world scenarios.

Course Syllabus

  • Overview of R and its applications
  • Setting up and navigating RStudio
  • Vectors, matrices, lists, and data frames
  • Operations and manipulations with each structure
  • Data cleaning and preprocessing
  • Importing datasets and handling missing values
  • Best practices, tips, and techniques
  • Handling and analyzing sparse matrices
  • Tools and techniques for effective data visualization
  • Interpreting visual data representations
  • Introduction to market basket analysis and its significance
  • Key metrics for market basket analysis
  • Deep dive into the Apriori algorithm: principles and applications
  • Rule extraction and interpretation
  • Evaluating the performance of the Apriori model
  • Analyzing and interpreting generated rules
  • Creating interactive visualizations for market rules
  • Drawing actionable insights from the analysis

Course Receivables:

  • Lecturer’s Notes

    Including Course Books (PDF), HTML files, course transcripts (if any).

  • Highly-accelerated Learning

    Learn under the assistance of mentorship of our lead instructor and a band of qualified teaching assistants throughout each course.

  • Certification of Completion

    Show current employer hat you’ve completed the course with a signed certificate of completion.

  • Quality Learning Environment

    We pay meticulous attention to the logistical details of our workshops: quality audio and visual setups, comfortable sitting arrangements, and small group size.

  • Refreshments & Coffee Break

    In our commitment to delivering a premium experience, we collaborate with leading catering services in Jakarta. Our aim is to ensure that all participants are served delectable lunches and revitalizing coffee breaks.

ABOUT THIS SERIES

Courses in this series cater to a diverse audience: from casual learners and working professionals to those venturing into data science and machine learning without a programming background.

We recognize that many students may not have prior expertise in statistics, mathematics, or algebra. Therefore, our courses are designed with a gentle learning curve, placing a strong emphasis on hands-on experience and individualized instruction. Our dedicated team of instructors and teaching assistants ensure personalized guidance every step of the way.

Teaching Methodology:

Students work through tons of real-life examples using sample datasets donated by our mentors and corporate partners. We believe in a learn-by-building approach, and we employ instructors who are uncompromisingly passionate about your growth and education.