A/B Testing to Optimize Campaign Performance

Learn how to evaluate your marketing campaign performance using R programming and statistical testing methods.

  • Schedule

    19 – 21 April 2022

    18.30 – 21.30 (WIB)

  • Online-Interactive Learning

    Via Zoom

  • Investment

    Rp. 1.500.000

Course Summary

Whether a campaign isn’t meeting expectations or is providing satisfactory results, there’s always the potential to improve it. The challenge, though, is figuring out which tweaks will boost performance. The only way to know for sure is to test them. That’s where A/B testing comes in.

A/B testing, also called split testing or bucket testing, is a method for testing which version of an ad, landing page or any other element of a marketing campaign performs better. To conduct an A/B test, you change one aspect of your campaign and run both variants, collecting data on performance. You can then implement the change that got the better results.

This 3-day online workshop is a beginner-friendly introduction to A/B Testing. We will use data from landing pages to evaluate campaign performance in this session. One Instructor and two Teaching Assistants will help participants troubleshoot or help with any difficulties encountered.

NOTE: This workshop will be delivered in Bahasa Indonesia.


  • Introduction to R for Data Science.
  • Working with RStudio Environment.
  • Data Manipulation and Processing with R tidyverse.
  • Inferential Statistics.
  • A/B Testing Concept.

Evaluating Landing Page Performance.


This testimonial video is taken after our previous Online Data Science Series: Time Series Analysis for Business Forecasting.


Our learning format is online-interactive, you will feel the interactive experience as if you were present in a physical classroom. You can access the class using your Zoom account on pre-defined dates.


    Zoom recording, course Books (PDF & HTML files), the dataset for practice, reference notes, and working files are accessible through our Learning Management System account.


    Show current and prospective employers of your mastery in computer vision with a signed certificate of completion.


    Be a part of our data-passionate community with 5000+ members and 1000+ alumni.


Workshops in this series are tailored to casual programmers and non-programmers that are taking their first steps into data science. It assumes no prior knowledge or academic background, and attendees will be introduced to the beautiful art of writing R / Python code to produce data visualization and build machine learning models. The workshop has a gentle learning slope that is designed with non-technical professionals and academics in mind.

Yes, you can still attend the workshop as it is a beginner-friendly workshop.

Our system will send you an email containing a link and details to join a Google Classroom.

Online learning will be conducted via Zoom.us, Link to join the Zoom Class will be announced via Google Classroom.

Learning materials can be obtain via Google Classroom

Yes, you will receive a certificate of completion.


A/B Testing

Inayatus Sholikhah

A Data Science Instructor at Algoritma Data Science School. She is a passionate Instructor with expertise in Data Visualization and Machine Learning. Inayatus has been involved in numerous mentoring, data science projects, and consultative data science training for our clients, to name a few:

  • Citibank
  • Bank Rakyat Indonesia
  • Inalum
  • Bank Central Asia
  • Indosat
  • Tokopedia