Learn how to evaluate your marketing campaign performance using R programming and statistical testing methods.
Whether a campaign isn’t meeting expectations or is providing satisfactory results, there’s always the potential to improve it. The challenge, though, is figuring out which tweaks will boost performance. The only way to know for sure is to test them. That’s where A/B testing comes in.
A/B testing, also called split testing or bucket testing, is a method for testing which version of an ad, landing page or any other element of a marketing campaign performs better. To conduct an A/B test, you change one aspect of your campaign and run both variants, collecting data on performance. You can then implement the change that got the better results.
This 3-day online workshop is a beginner-friendly introduction to A/B Testing. We will use data from landing pages to evaluate campaign performance in this session. One Instructor and two Teaching Assistants will help participants troubleshoot or help with any difficulties encountered.
NOTE: This workshop will be delivered in Bahasa Indonesia.
R PROGRAMMING BASICS
STATISTICAL TESTING
CASE STUDY
Evaluating Landing Page Performance.
This testimonial video is taken after our previous Online Data Science Series: Time Series Analysis for Business Forecasting.
Our learning format is online-interactive, you will feel the interactive experience as if you were present in a physical classroom. You can access the class using your Zoom account on pre-defined dates.
Workshops in this series are tailored to casual programmers and non-programmers that are taking their first steps into data science. It assumes no prior knowledge or academic background, and attendees will be introduced to the beautiful art of writing R / Python code to produce data visualization and build machine learning models. The workshop has a gentle learning slope that is designed with non-technical professionals and academics in mind.
If I don’t have any IT or programming skills, can I still attend this workshop?
Yes, you can still attend the workshop as it is a beginner-friendly workshop.
How to join the interactive-online learning class after I’ve done the payment & registration?
Our system will send you an email containing a link and details to join a Google Classroom.
What platform will be utilized for this online-interactive learning workshop?
Online learning will be conducted via Zoom.us, Link to join the Zoom Class will be announced via Google Classroom.
How will the participants receive the learning materials?
Learning materials can be obtain via Google Classroom
Would I receive a certificate after participating in the Workshop?
Yes, you will receive a certificate of completion.
A Data Science Instructor at Algoritma Data Science School. She is a passionate Instructor with expertise in Data Visualization and Machine Learning. Inayatus has been involved in numerous mentoring, data science projects, and consultative data science training for our clients, to name a few:
PT. Algoritma Data Indonesia.
Menara Kadin, 4th Floor. Kuningan, DKI Jakarta 12950.
WhatsApp: 0816-692-471
Email: community@algorit.ma
Online DSS: Time Series Analysis for Business Forecasting with Python