Companies within the gaming industry are on the rise nowadays, with more than 2 billion players worldwide and more time spent by users playing games. But not all game companies can survive in the market. One opportunity that game companies have to build on the success of their games is by personalizing user touchpoints throughout the user journey. User personalization in games is defined as tailoring the communication and features inside and outside the game to meet the specific needs of each player. With user personalization, game companies can engage with their players to drive retention and increase revenue. There are some processes in creating personalized user experience; user analysis, user segmentation, hypothesis testing, and production. 

Users’ activities generate huge amounts of data on user game genre preferences, games played, user level, playing style, playing behavior, motivation, session frequency and length, purchasing behavior, and so on. Data science plays a vital role in helping game companies identify these data, which lets them build user personalization and increase their success. 

In this session, Data Science in The Gaming Industry, the audience will learn more about how data science helps gaming companies to survive and gain long-term benefits for their success.