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Background

The consumer-packaged-goods (CPG) industry is one of the largest and most competitive markets in the world. CPG companies are working to change their historical operations and utilize big data to adapt to today’s uncertain economic landscape and changing customer preferences. The difference between yesterday and today in CPG is the ability to capture big data and use technology to analyze it and gain powerful insights. Many of the legacy CPG wholesalers are at a data disadvantage and need to optimize operations, digitize, and to adapt to change successfully.

Digital media is a crucial element for marketers everywhere, especially in the CPG sector. It can be challenging to find a digital strategy that works well for your brand and fully understand what success looks like. Finding your audience and reaching out to them is critical to the success of your marketing campaigns. However, to understand and enhance your campaigns’ performance, you need to look at hard numbers. This is where data analytics comes in. Understandably, increasing data science usage, artificial intelligence, and cloud technology is set to enable the CPG sector to emerge as a digitally savvy industry over the next decade.

In this session, “Data-Driven Transformation #2: Unlock the Effectiveness of your Marketing Campaign with Data Science” our panelists will discuss how Data Science can be used to increase the effectiveness of marketing campaigns in today’s competitive market.

RUNDOWN

  • 18.30 – 18.35: Opening.
  • 18.35 – 18.45: Panelist Introductions.
  • 18.45 – 19.00: Keynote Session by Reynazran Royono, CEO at Snapcart.
  • 19.00 – 20.00: Panel Discussion.
  • 20.00 – 20.20: Q&A.
  • 20.20 – 20.30: Closing & Photo Session.