Bank Sinarmas Case Study

“Understanding the development and importance of data-driven company”

Date: 18 – 21 December 2017
Place: PT Bank Sinarmas Office

In the past, data has been perceived as a byproduct of business activities. Therefore, the data was rarely used, unless there was a special request or occasion which require the business to check up on customer’s data.

Today, almost every business recognized that data has value and could be used for important decision making. It is much more reliable to make business decisions based on evidence rather than testing an idea based on assumption.

Being a data-driven company means that the company should utilise data to inform every business decision that a company made. Data-driven businesses ensure their company culture evolves to encourage innovation and agility.

There are abundance customer data that can be gathered by a bank. Understanding how to convert that raw data into useful insights for business will be a total game-changer for the company. It makes your decisions and resources allocation way more accurate and efficient.

Training from the manager to C level to better implement the use of data science in improving the company’s performance. Data science fundamental toolkits is trained to the users to be used in the day-to-day operation. Insight data-driven from Data Visualization and Machine Learning Fundamentals to the participants.


  • Application of data science tools to ease data processing
  • Executives have better understanding and insights gained from the data output

Relevant Courses: Data Visualization, Machine Learning, and Executive Training