Online shopping has been increasingly popular among Indonesian citizens, especially since the beginning of the pandemic. Data shows that 88.1% of internet users in Indonesia use e-commerce and marketplace services to buy certain items. This percentage is the highest globally, based on the survey result by We Are Social in April 2021. 

Every e-commerce and marketplace application has content that involves automated data/systems/management. This industry involves various transactions such as fund transfers, online marketing, buying, selling, etc. One of the leading marketplace applications is Tokopedia. With 100+ million users each month and more than 11 million sellers, Tokopedia continues to thrive and achieve economic equality digitally. In this session, The Role of Data Scientists at Tokopedia, our panelists will discuss how the data generated by users, applications, and every transaction can be helpful to inform developers in building a better in-app experience at Tokopedia.